SEO is a buzzword you can find everywhere on the internet, but it can be difficult to find out what it actually entails. And also why SEO matters for your videos! Well here it is: SEO (or search engine optimization) helps new people find your videos.

 

When users type in keywords in the search bar, they can find your content. In order for YouTube to put forward your videos (or “ranks them higher”), you shouldn’t leave it to chance or serendipity. You need to choose the right keywords and to place them in the title, description and tags of your video.

 

Here is a cheat sheet to help you choose your keywords.

 

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